Stone Fruit

No longer a niche sector within the fresh produce market, stone fruit now enjoys unprecedented popularity across Europe and Total Produce has been particularly successful in increasing its availability while simultaneously delivering exceptional value.

The expectation for on-going availability of Peaches, Nectarines, Plums, Apricots and Avocadoes and an associated need for value among consumers are what define this category.

"Total Produce has been particularly successful in increasing availability of stone fruit while simultaneously delivering exceptional value"

Total Produce has been highly active in recent years in enhancing availability, offering value, driving sales and moving Stone Fruits towards the mainstream in retail outlets' fresh produce departments.

From April to October, produce is sourced in the Northern Hemisphere in Morocco, Israel and Spain while in the Southern Hemisphere season between October and March, Total Produce sources its stone fruit from Argentina, Chile, Australia, New Zealand and, of course, South Africa, home of its own Cape branded fruit.