Total Produce TOP- A Mark Of Quality

In recognition of the exacting standards applied to fresh produce grown, procured and distributed across the Total Produce group and to render our fruits and vegetables instantly recognisable on the retail shelf, a new brand, Total Produce TOP has been introduced to the European marketplace.

As the name suggests, the Total Produce TOP brand is applied only to produce of exceptional quality, procured from our most trusted growers. Though applied to a broad range of produce, an unswerving commitment to superior quality is common to all product lines bearing the TOP brand. Already, Total Produce TOP Brazilian and Costa Rican melons, French Apples and South African grapes have been introduced across Europe while a comprehensive range of Total Produce TOP branded Spanish citrus will be introduced in the latter half of 2009.

In ensuring the quality of TOP branded fruits, Total Produce is a pro-active and enthusiastic participant in the production process. Working in partnership with the most respected growers from across the world’s richest growing regions, we bring an uncompromising dedication to the implementation of best practice across the entire fresh produce supply chain, from seed to store.

All TOP brand production is GLOBALGAP, BRC, ISO9001 and ISO14001 accredited while adherence to industry horticultural best practices including Integrated Pest Management (IPM), Integrated Fruit Production (IFP) and Good Agricultural & Logistical Practice (GAP / GLP) is required from all our producers. Absolute traceability is similarly assured while Total Produce TOP branded produce is responsibly and ethically produced.

For the consumer, the application of the Total Produce TOP brand highlights produce grown to a superior standard. For the trade customer, the TOP brand promises the finest produce, grown to the right standards, from the right regions at the right time. It promises produce that can deliver a competitive advantage and a year round consistency in quality that only Europe’s Premier Fresh Produce Provider can deliver.