Total Produce launches Grá brand at Bloom 2016 in Dublin
Pictured: Total Produce launches Grá brand at Bloom 2016 in Dublin.
Bloom, the annual horticultural festival hosted in Dublin by Bord Bia, the Irish Food Board was held in the Phoenix Park over the Bank Holiday weekend from June 2nd to 6th. This year, Total Produce Ireland participated for the first time, launching our new local produce brand, “Grá” – the Irish word for “love” or “to have a longing for.”
Activity at Bloom centred on the promotion of new 600g Strawberry trays, the first product to carry the Grá name and afforded the opportunity to introduce the brand to both consumers and senior buyers and management from across the Retail, Wholesale and Foodservice sectors. Some 50,000 samples were distributed over the duration of the event and some 2,000 Strawberry trays sold.
The Grá brand is being applied to produce sourced from over 25 of the most experienced and accomplished local growers from across Ireland. A wide range of Irish fresh fruits, salads and vegetables, including, of course the not-so-humble strawberry will be available in Grá packaging with Total produce exclusively marketing and distributing the produce via Retail, Wholesale and Foodservice channels.